WHATTTTT 30% OFF, yous guys are soo crazies

As of right now all MATUSE wetties north and south(solana & la jolla)are marked at 30%off of the the reg.
So it looks like we just hooked you up BRO. Now don't make us look bad, get your tails down here and buy one....... or two

'Rider' or 'User'

Legendary surfer Phil Edwards once proposed the idea there are two schools of thought in surfing that come to define style: "In the first, the wave is an incidental means of expressing one's ability to others; often a gym or track field would serve the same purpose. In the second, the wave is simply a beautiful expression of nature and respected as reason enough to participate. The 'stylist' merges with the wave, while the former merely 'uses' the wave." -slide magazine

I thought this quote was perfect for the times we are living in today, where do you fall?

Surfing ruined what?

As a certifiable surf sliding super fan I've been weighing in on all there is to see and do in the world and how it is that surfing slyly embeds itself in all my dimensions of thought and intent while I glide through this swell of life. Having been swiftly displaced from my ocean playground like some sort of political refugee, I've been watching one of the best winters in the decade peel by me on a computer screen while I numbly mind surf for hours and hours in my landlocked high desert sick house. There is a common phrase I like to use, at least it's common amongst my surfing cohort and that is "Surfing ruined my life". Now this obviously has sarcasm written all over it but... when I think about the choices I want to make; where I want to live, the people I want to travel with,the things I get most stoked to read or watch, and just what heck I'm going to do with my life, they all have that one pining, itching, commonality of surfing attached. And as the experience grows and the understanding and expectations of what surfing and I together have come to be, it just becomes that much more wonderfully inconvenient. The giddy yearnings for stoke and epic slide time are routinely shut in my face, turning the disappointment and anger into a deeper loathing to surf, "It'll be good tomorrow, I'll go home and read the new Journal or something". The days that slip by that go unsurfed only exercise the brain more and more as it glitches and spazzes like an unleashed dog, wandering off somewhere into a perfect line up. The fire burns hotter the longer it goes without fuel, and it most certainly burns brighter when it's doused with a good clean session. Unlike many other experiences out there where you can go and attain your stoke indefinitely and the resources are not limited, the tightly configured windows of tide, swell, wind, parking spaces,and swelling crowd make surfing most definitely like gambling. And guess what, it's exactly the same elements of adrenaline that we pine for in the gamble for surf. The cringing, butt cheek clinching hope for the best as we march down the trail rounding the bend envisioning perfect conditions is as envisioning those dice tumbling into rest in the money position, screaming "surfs up"! The unknowns in surfing are the magically romantic dynamics that keep the finger surf off the lips at the dinner table and the scattered scraps of perfect wave doodles all over the house a constant reminder that it's inescapable. I personally torture myself by working and breathing surf for a living, I'm a masochist for the slide. Sanity would say you don't shit where you eat, I say "But what if I miss something?" a conversation, a new photo or overhear someone spraying about how there might be a little something for the LEGO.(late evening glass-off)
I've been done since the start, since I saw that first green wall revealing itself in front of me as I slyly avoided it's impending ferocity while feeling the purest flow of energy that I had ever harnessed. Yep, that's usually what does it for most. And I as one more surfisticated sucker for the cause professes my addiction, there way over a million of other people just like me that have discovered the treasure of the ocean slide. And maybe one day surfing too will ruin their lives if it hasn't already.
I wake up in this foreign place these days to a couple of bars of Sex Wax on the table next to my lamp. I'll give them some strong, eyes rolling back to the head wiffs while I lay in my bed and stare at the Tide calender hanging on the wall with a David Pu'u photo of a full golden tube shot. I meander through the spots I would go check if I could and I think about who is out there at that moment doing what fade, and about what the inside sand bars are doing up north. I simmer for a couple moments usually, letting the ride last as long as I can before I get up. A surf check on the web over my coffee is status quo as has always been, and as of late I just can't turn off that ingeniously crass and perfectly scored pirate surf movie. Like other mornings in the past I'll go grab my stick and wetsuit and load em' in the van outside, but these mornings the boards don't go to the beach they just make it to the front lawn for a loathing inspection for the two hundredth time. I've inspected and mind surfed my sticks in the front yard over coffee many o times. Yeah, it doesn't help too much but it reminds me of where I am and how lucky I am, and that I'm going to be able to put those things back under my feet and in the water again very soon. I've seen some dark days over the last few months and seen some things that would even make Mickey Mouse bummed out. I cried and laughed and slept and I even thought I might die once or twice. In the midst of this I'd have to say my motto has changed a little bit since I've battled this thing. I'd have to say "Surfing saved my Life" because If I couldn't have dreamed what I dreamt, and found the life and optimism that surfing gave me I would have succumb to the things you don't ever want to feel or dream. Thanks for Listening, Kenny Bloggins

HO YEAH its B.O.T.D time

BE THE FIRST ON YOUR BLOCK
TO OWN A bINg eLeVaToR
THIS IS A 9'4" bINg eLeVaToR
inspired by Chris DelMoro
its a stepdeck that carves like a turkey and tip rides super rad


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Short shorts, and tee shirts

Short shorts, cough, bumblebee tuna. Insight just came through our doors and wants southern California to show off man thigh. You know your excited. The only part that's gonna suck about this is the sunburn that your gonna get from exposing your ghostly whites to even the slightest U.V. ray. Just remember, everyone's doing it.


Check these things out too! Mr. Griswald has put together a small tee shirt collection with some of the guys that we feature in our shop on some tee shirts. You can click on over to his blog to get a small idea of what the project is all about at www.pushclarke.blogspot.com

Christenson

The shirts are going to feature different artist and athletes through time. This is the first run that has hit the floors.

Kachina

With everyone of the shirts that are sold some of the proceeds go into the pockets of the artist that are featured on the tee so that they can keep doing what they do. Hope you like it, the shirts are available at both of our shops.

MITCH ABSHERE

Caption Contest

best one wins

JAZZ THE GLASS

Alright finally!!!!!!!! its here
the one and only pirate surf film
GET THE LOG READY

B.O.T.D

The Board of the day today is used but not abused. It is here on consignment and is practically new. The 10ft Tudor Nuuhiwa surfboard is the original replica from 1967 that Bing had made for David. THis board can be considered a collector by some due to the Tudor logo and its Bing styling. If your looking for one of the best noseriders of all time, come and check it out.....


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B.O.T.D

Ahright it's slime time, we got another Board of the day.
this is a 7'0hh Christenson C-bucket.
these seem to be a shop favorite, seenin' how they're so fast and fun
but you know what, you be the judge come in and add this board to yo quiver and you wont be disappointed


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. And with FINS like these who needs enemies
(that was for you lorraine)

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B.O.T.D

If you feel the need to by something for your little girl, or your just a small guy who happens to like pink.
Well I found somethin for ya hidden in the boardroom a 5'4" Christenson Quad Fish and for some extra coin you can pick up these sweet 101 fins
Come in and check 'em out were right off the 101 in Solana Beach

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Fresh Batch

We just got a fresh batch of calipers, from an anonymous source. Down to 1/8 measurement. So you can get super precise.
and at 65buckaroos they're the cheapest in town. Whattttttttt??????????

oh yeah this not how you measure a board

Board of the Day

this right here is a 6'2" Mandala Tri-Plane Hull. These boards are the ichiban, all hand shaped and glassed at moonlight glassing.

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you can also pick up one of these Mandala T's

all here at Mitch's North

A Story

Out in the west coast is a very large pond with all kinds of animals, fish, and plants. The smartest creatures were the fish, who had been there as long as anyone could remember.
Now most of the fish were pretty happy with the way things were. They swam around finding Roberto’s to eat, drooling over surfboards, talking about the swell, saying things like “Is it wet enough for you?”
Two fish that never seemed very happy though were Jon and Tony.
What made them unhappy, very unhappy, was a fish named Juice and his dumb round tail.
Juice was different from all the other fish because he had stoke that were very different from everyone else’s. Juice’s stoke were all kinds of flashy colors, orange, blue, red, purple, yellow, bright green, just about every color you could imagine. All the other fish, including Jon and Tony, had gray stoke, some lighter or darker, and were jealous of Juice’s Stoke. Jon and Tony would see Juice go by with his bright stoke and get very jealous and angry.
Jon and Tony started talking about Juice’s bright colorful stoke with all the other gray fish in the pond.
“Don’t you all think Juice should share his stoke with everyone else?” they asked their friends.
Their friends like Kevin and Little Nick hadn’t really thought about Juice’s bright stoke before, but now that they looked at him and then looked at themselves, they started to get jealous too.
The four fish decided to talk to Juice about sharing his stoke. One evening as the warm sun was setting on the edge of the pond, they saw Juice coming back from the south end of the pond.
Jon decided to start off the conversation. “Juice, we have noticed how bright and colorful your stoke is, and we would like you to give us some of it barn. Then we’ll be colorful too and finally be rad.”
Juice struggled to think about what they were asking. “Well,” he said, “I don’t think the stoke would last very long once I give them to you kook. But I can tell you how you can get some colorful stoke of your own”.
The three jealous fish listened to his story and imagined what they'd look like,
but it sounded like a lot of work and they didn’t want to wait for weeks, and certainly a year was too long. So they swam off together and tried to figure out a plan to get Juice’s stoke.
Tony was listening to the other three when he saw Surfride swim by. Surfride was the biggest, ugliest , meanest fish in the pond. Everyone was afraid of him, and even though he was slow, he was very scary.
Tony told the other three “Hey, let’s get Surfride to go over there and take Juice’s stoke and give it to us.”
“Why would Surfride help us?” Kevin asked.
“Let’s make him the king of the pond,” said Little Nick. “We can tell him how nasty Juice is and that Juice stole all the stoke from the other fish. Tell Surfride that he would be doing a good thing by taking the stoke from Juice and giving them equally to everyone else.” Everyone thought the plan was great, and would call CHINA to talk to Surfride as soon as possible.
Early the next morning, the four jealous fish, Jon, Tony, Little Nick, and Kevin, along with some of their not-so-bright friends, found Surfride floating on his back sleeping like a Christenson log.
They woke Surfride up and told him their plan to make him king of the Barnyard. When they told him how Juice had stolen the stoke from everyone else, which was a lie, and that Surfride would be a hero if he could take Juice’s stoke and give them to everyone else, Surfride readily agreed to be their king.
That evening, as the warm sun was setting on the edge of the pond, Juice came along as he usually does from the south end to go home. Surfride and the jealous fish and their friends all swarmed around Juice, making Juice very afraid.
“I am now the King of the Pond,” declared Surfride. “My first act as the good king that I am is to take your bright stoke and give them to the less fortunate fish in the pond that are misinformed about surfboards and where they are made. You have plenty of stoke, and we will not take it all, but everyone deserves to have bright stoke. And besides that, you don’t deserve stoke, you stole it from the other fish.”


Before Juice could say a word, Surfride was ripping the stoke from Juice’s skin, leaving big colorless patches of gray like the other fish. The jealous fish cheered for Surfride, who finally seemed to have found something he was good at.
When Surfride finally finished taking Juice’s stoke, Juice silently slipped away while Surfride turned to other fish.
Surfride had thousands of bright colorful stoke, and started to hand them out a few at a time to the other fish. “Isn’t this great?” said Jon and Tony to the others, as they put some of the colorful stoke over their own gray stoke. All the fish swam around looking at each other, admiring the new stoke, and even happier now that Juice was not as beautiful as he used to be.
They all looked at Surfride , and were surprised that instead of having a few stoke like them, he had hundreds of the bright stoke. When Surfride saw them looking at all the stoke he had kept to himself, he smirked “It’s good to be the king,” and swam off to his home in Corporate China to say hello to his wife Mrs. Seven Fish.
The next morning, the fish of the pond went about their usual business. Jon saw Tony swimming over his way when he noticed something was wrong with Tony’s new stoke.
“Your new stoke is turning gray!” Jon shouted.
Tony shouted back “Jon, your new stoke are turning gray too!”
As the fish all came out to enjoy the day, they noticed that all the colorful stoke were now gray, and that they all looked exactly like they did before they made Surfride king. Even the hundreds of stoke Surfride had kept for himself were now gray and falling off.
That went on for several days. Each day, Juice and his two friends would come back from the south end of the pond, brighter and more colorful than the day before. Surfride and the other fish were really angry now.
Surfride caught them the next day, and took even more of their stoke, giving some of them away to the other fish, but still keeping more of them for himself. For weeks this went on. Juice and his two friends kept having their stoke taken, Surfride got bigger and scarier, and the other fish would get a few stoke once in a while, just to have them turn gray and fall off the next day.
They told Surfride that if all the fish got their own bright stoke, then they wouldn’t need Surfride to be king anymore. When Surfride heard this, he was angry and started looking for a way to stop the colorful fish permanently.
They called all the fish of the pond to a general meeting around the Kook at the end of Manchester. This was a very rare occasion, so all of the fish were interested in what was going on.
There was a huge gasp from the crowd. All the fish started yelling, talking, shouting, and crying. “What has caused this to happen?” they asked.
Jon slowly pointed his fin in the direction of Juice and his two almost fully-colored friends. “Ever since those three have been feeding at the south end of the pond, and getting more colorful. I propose that Surfride be given the authority to stop them from going to the south end. The crowd heard a cough from the back of the crowd. It was Griswald, the oldest fish in the pond, and he asked for the opportunity to speak.
“I’ve lived in this pond for many seasons,” he said, “more than anyone here I think you should shut it. (SAY SOMETHING)
The fish turned back to Jon. He shouted “This old fish is a bastard, and anyone who denies this has to be silenced!
The crowd of fish roared in agreement, and passed a law giving Surfride the power to stop Juice and his friends from going to the south end.
Juice and his friends did stop going to the south end of the pond. Slowly, their stoke started to fade, turning paler and paler until they were as gray as the rest of the fish.
Jon and Tony and the rest of the jealous fish were now very sad at their situation. They were still gray, just like before, but now they had Surfride for a king, and he had gotten meaner and scarier. Not only did Surfride not allow them to talk about chicks, they weren’t allowed to talk about anything, read anything, or do anything that Surfride did not approve of.
The next spring, as the water warmed, the tourist flocked in, and the bikini’s got smaller, other fish said Go Back to CHINA just like the old fish Griswald had predicted. Stoke grew throughout the pond and all the old gray fish who were still jealous of the Juice swam around in misery, waiting for the day when Surfride would finally float to the surface belly-up one last and final time.

MORAL: Shop at Mitch’s

-Thanks, Juice and Griswald

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just got a fresh batch of Polyester over here at Mitch's North
So nows your chance to hack out a new stick to plug that hole in your quiver.


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Juan heck of a hoodie

We just got these budass KooKBoX Hoodies in and are seck breh!
they're thicker and have more of a sturdier feel than your run of the mill American Apparel hipster hooded garment, and they got some patches....oh hoolahan!!!!!!!
The ONLY place you can get these is here at MITCH'S NORTH, So get on it!!!!

-Juice Springsteen "not my boss"


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